Supplement compliance & claims

Most compliance problems don’t start with a regulator. They start with a claim written early, before anyone checked what the formulation actually supports. By the time a printer, a buyer or Amazon queries it, there’s a launch waiting on a reprint.

The same topics come up again and again across the businesses we work with. Client specifics stay confidential; the patterns are worth writing down. Authorised health claims and what the GB and EU registers really let you say. Novel food status. Label mandatories. Marketplace listings and paid ad copy. What each market allows, and what it costs you to get it wrong.

Written for the people who carry this problem, founders and marketing leads, and the formulators, manufacturers and agencies working alongside them. By us: Victoria, eight years an NHS dietitian, and Richard, a pharmacologist with twelve years in pharma and biotech. Start with whichever problem is in front of you.