Your Product Is Ready to Scale.
Is Your Messaging?
I help UK/EU supplement brands align claims, evidence, and positioning,
so increased visibility doesn't trigger regulatory scrutiny.
Growing supplement brands rarely get flagged for blatant mistakes.
They get flagged because a product page written before formulation was locked in and evidence was fully mapped quietly became the foundation for everything else.
Ads pulled from it. Emails built on it. Retail decks referenced it.
I've seen it time and again: the page that got you to £100K/month suddenly becomes the liability at £500K+.
That claim which felt solid at launch starts looking exposed once you're scaling paid ads at 10x volume and regulators (or competitors) start paying attention.
That's exactly the gap I bridge.
Who This Is For
This is for supplement brands that have already done the hard part.
You have a product that sells, a team around you, and real momentum.
You're not figuring out whether this works anymore; you're figuring out how to grow it responsibly.
Maybe you're expanding your SKU range
and want claims handled properly from the start this time.
Maybe you're running paid traffic at a level
where regulatory exposure (ASA monitoring, competitor complaints) actually matters.
Maybe you're working with a new agency or copywriter
and realising your compliance knowledge lives in your head, not in a documented process they can follow.
Or you're investing in literature reviews or early clinical work
and you want to be able to talk about it in a way that builds credibility without creating risk.
Whatever the trigger, you're at the stage where getting this right is no longer optional.
The brand is too visible, and the stakes are too high, for messaging to be an afterthought.
Why This Is Different
The brands I work with aren't looking for a gatekeeper.
They want someone who lays out the real picture clearly, so they can decide exactly how bold or cautious to be.
That's how I work.
I'll tell you where the risk actually sits, what evidence would hold up under ASA, EFSA, or competitor scrutiny, and your realistic options.
Sometimes that means building stronger substantiation.
Sometimes documenting a calculated risk.
Often just a small wording shift that keeps the commercial impact intact.
All valid. My job is to give you the straight facts so you can choose what fits your brand, not make that call for you.
My background makes this possible in a specific way: eight years as an NHS dietitian trained me to translate complex nutrition science into language that's accurate, clear, and actually useful to the person in front of you.
That's exactly what good product page copy requires: claims that are defensible under scrutiny and compelling enough to convert.
No watered-down “safe” copy. Just messaging that's credible, effective, and built to last.
What Founders Say:
"She helped me understand exactly which claims are allowed, which ones are risky, and how to phrase things so they're compliant and still sound natural and appealing to customers."
- Charlotte P., Founder of CaffiClear®
"Not only was Victoria super knowledgeable, but she provided me with messaging angles that were compliant — angles I just couldn't find anywhere else."
- Emilio Koumis, Founder of Yeubo™
How We Work Together
Most projects kick off the same way:
An SKU entering a new channel, retail listing, or paid campaign, and the need to ensure the product page and claims can handle the incoming visibility without issues.
From there, the work is straightforward.
I go through your product page in detail (claims, benefit language, formulation alignment, evidence) and give you a clear picture of where things stand.
What's solid, what's exposed, and what would need to change to make it defensible at scale.
You walk away with a claims and risk map specific to your product and situation, plus clear recommendations your team can act on.
Not a generic compliance checklist. Not a list of things you can't say. A practical document that tells you exactly where you are and what your options are.
For brands that want to go further
Building compliance guardrails for marketing teams, reviewing copy across a broader SKU range, or working through claims alignment ahead of a fundraising round or retail pitch?
We can scope that separately once we've established what you're working with.
Not sure where you stand yet? Start here.
The PDP Diagnostic is a focused assessment of one product page. I'll identify where your claims are exposed, where the regulatory risk sits, and what would need to be addressed before increased visibility becomes a liability.
You get a clear, written picture of where you stand. No solutions included — just an expert assessment that tells you exactly what you're working with, so you can decide how to move forward.
£295
Founded by Victoria Metzger
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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
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