Terms of Service for VJM Writing Services

Effective date: 27 July 2026

1. Introduction

These Terms and Conditions (“Terms”) govern the provision of services by VJM Writing Services (“we,” “us,” or “our”) to any individual, business, or organisation (“Client” or “you”) who engages our services.

By accessing, requesting, or commissioning any of our services, including through our website, email correspondence, proposals, or other communication, you confirm that you have read, understood, and agreed to be bound by these Terms. If you do not agree with these Terms, you must not use or engage our services.

VJM Writing Services is an independent, remotely operated business providing regulatory compliance and claims strategy, marketing and copywriting, and label compliance services for food, supplement, and nutraceutical brands. All services are delivered online.

We are a UK-based sole trader, operating remotely and delivering all services online. These Terms are between you (the Client) and VJM Writing Services, a trading name of Victoria Metzger, a sole trader in the United Kingdom. Our address for correspondence and service of documents is:

Email: info@vjmwritingservices.com
Post: Office 20606, 182-184 High Street North, East Ham, London E6 2JA, United Kingdom
Website: https://vjmwritingservices.com

Scope of these Terms. These Terms govern engagements entered into directly between VJM Writing Services and a Client. We are also sometimes engaged through a third party, for example on a whitelabel basis behind a partner, or as a named specialist within another party’s project. Where we are engaged through a third party, the contract between us and that third party governs that work, and these Terms apply only to the extent they are expressly incorporated into it.

2. Services provided

VJM Writing Services provides compliance-conscious brand messaging, copywriting, and label compliance for food, supplement, and nutraceutical brands operating in regulated categories. Our work is designed to support alignment with applicable advertising regulations and platform policies, including those of Google, Meta (Facebook/Instagram), Amazon, and other major networks.

We do not provide legal advice or regulatory sign-off. Instead, we offer strategic and editorial guidance based on publicly available rules, content standards, and best practices drawn from UK, EU, and US frameworks.

Our core services include, but are not limited to:

  • Snapshot compliance checks: quick, high-level risk assessments of marketing copy.
  • Full health claims compliance audits: detailed content audits with risk ratings, guidance, and rewording suggestions.
  • Messaging strategy and rewrite packages: brand voice refinement and copy development tailored to platform-safe storytelling.
  • Product page and homepage copywriting: conversion-focused, compliance-aware copy for supplement and nutraceutical brand websites.
  • Label writing and label compliance audits: writing and reviewing supplement and pet-food labels for UK and US markets, human and pet, based on the specification the Client provides.
  • Ongoing compliance messaging support: campaign reviews, launch checks, and content advisory retainers.
  • Workshops, guides, and internal documentation to help content teams reduce compliance risk.

We do not write or support claims that suggest the treatment, cure, or prevention of disease, nor content that we consider likely to contravene platform policies or health claim regulations.

We do not offer free or speculative work during proposals or discovery. All project phases, including audits, drafts, or sample messaging, are billable unless otherwise agreed in writing.

The scope of services may be adjusted, expanded, or limited by mutual written agreement. Any service not explicitly included in a written proposal or agreement is subject to additional terms and may incur separate fees.

Scope of marketing and communications review. Our marketing reviews and recommendations relate solely to marketing and communications materials, including website copy, product descriptions, advertising assets, and campaign messaging. All evaluations are based exclusively on the materials and information provided by the Client.

Scope of label work. Where we provide label writing or label audit services, our work is limited to the label copy and its compliance with the applicable labelling rules for the market confirmed in the engagement, based on the specification sheet, formulation data, and supporting certificates the Client provides. Label work does not include verifying or testing the underlying formulation, confirming the accuracy of the specification or certificates, assessing ingredient safety, or obtaining any registration or notification with a regulatory body. We rely on the accuracy and completeness of the documents the Client supplies. It remains the Client’s sole responsibility to ensure that their products, formulations, and underlying evidence meet applicable regulatory and legal requirements.

3. Payment terms

All fees are quoted in GBP (£) and are exclusive of any applicable taxes or third-party transaction fees. VJM Writing Services is not VAT registered and does not charge UK VAT. Where a Client is located outside the UK, the Client is responsible for any local taxes due, including any amounts they must account for under reverse-charge rules for cross-border business-to-business services.

Payment is required in full before work begins, unless we agree otherwise in writing. For larger projects, we may agree a staged split: a 50% non-refundable deposit to confirm the project and secure your place in our schedule, with the remaining 50% due on delivery. In all cases, final materials are released only once payment has been received in full.

Invoices are issued electronically and are payable within 7 calendar days of the invoice date, unless otherwise agreed in writing. Payment can be made via Stripe or Wise, and the Client is responsible for any applicable processing fees or currency conversion charges.

Late payments. Our services are supplied on a business-to-business basis. If an invoice is not paid by its due date, we are entitled to statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, namely:

  • interest at 8% above the Bank of England base rate on the overdue amount;
  • fixed compensation for each overdue invoice (£40 for debts under £1,000; £70 for debts of £1,000 to £9,999.99; £100 for debts of £10,000 or more); and
  • our reasonable costs of recovering the debt, to the extent they exceed the fixed compensation.

Continued non-payment may result in paused or terminated services. Until an invoice is paid in full, all rights, title, and interest in the related deliverables remain the property of VJM Writing Services, and the Client may not use, distribute, publish, or derive commercial benefit from them in any form.

Cancellations and refunds. If the Client cancels the project after work has begun, any amounts already paid, including any 50% deposit, are non-refundable. If more than 50% of the project has been completed at the time of cancellation, additional fees may be invoiced on a pro-rata basis to reflect the work completed. We do not offer refunds for strategy sessions, audits, advisory work, or any digital services already delivered or started, unless otherwise agreed in writing.

Payment schedules. Custom payment plans or staged delivery may be arranged for multi-phase projects, messaging rewrite packages, or monthly retainers and strategic advisory blocks. In such cases, deliverables are released in stages tied to the agreed payment schedule. If a retainer or ongoing service agreement is terminated early by the Client, any unused hours or sessions in the current billing period are non-refundable, the Client may be invoiced for any discounts previously applied on the basis of an agreed commitment, and a termination fee of up to 25% of the remaining contract value may be charged to compensate for reserved availability.

Payment failures. In the event of a failed transaction or declined payment, the Client will be notified by email and asked to provide an alternative payment method. Services may be paused until payment is successfully received.

4. Revisions and edits

Each project includes one round of revisions, provided the request is submitted within 7 calendar days of the initial delivery of the audit, report, or messaging materials.

Revisions are defined as minor adjustments to tone, phrasing, structure, or formatting, based on the original project brief and feedback on the initial deliverables. Requests that alter the agreed scope, introduce new claims, copy, or marketing assets, or require substantial reworking of previously approved material will be treated as new work and quoted separately.

Additional revision rounds beyond the first are charged at £95.00 per hour, billed in 30-minute increments. Revisions are typically delivered within 7 calendar days of receiving written feedback, unless otherwise agreed.

Important notes:

  • Revision rounds do not accumulate. If no feedback is submitted within the stated timeframe, the included revision is forfeited.
  • Revisions are strategic and editorial in nature. We do not provide regulatory or legal approval of revised content, and any new language introduced by the Client remains their responsibility.
  • Minor exceptions may be made at our discretion on a case-by-case basis.

5. Ownership and transfer of rights

Ownership of all final, approved deliverables, including audits, messaging frameworks, rewritten copy, label copy, and strategy documents, transfers to the Client only upon receipt of full payment.

Until full payment is received, all rights, title, and interest in the work remain the exclusive property of VJM Writing Services, and the Client may not use, distribute, publish, or rely upon any deliverables in part or in full.

Ownership applies only to the final versions of deliverables as explicitly approved by the Client. All drafts, unused concepts, frameworks, reference materials, or internal methodologies remain the intellectual property of VJM Writing Services unless otherwise agreed in writing.

Licensing of frameworks and templates. VJM Writing Services retains ownership of all underlying frameworks, processes, templates, methodologies, and proprietary structures used in the creation of deliverables. The Client is granted a perpetual, non-exclusive, royalty-free licence to use the final deliverables for their internal business and marketing purposes. This licence does not extend to any internal systems, templates, or intellectual property of VJM Writing Services, which may be reused or adapted in future client projects.

Client-provided materials and responsibility. The Client is solely responsible for the accuracy, legality, and substantiation of any content, data, or materials they provide, including product claims, testimonials, references, formulation data, and technical information. Any such information incorporated into deliverables is included at the Client’s direction and risk. VJM Writing Services does not verify or substantiate Client-provided claims and accepts no liability for their accuracy, compliance, or evidentiary basis.

Portfolio use. VJM Writing Services may request permission to use excerpts of final, paid-for deliverables for portfolio or promotional purposes (for example, case studies, marketing materials, website, or social media). This will occur only with the Client’s prior written consent, which may be granted or withheld at the Client’s sole discretion. We will never disclose confidential or proprietary information without explicit approval. Unless otherwise agreed, VJM Writing Services waives any right to credit or attribution as the author and asserts no ongoing moral rights under applicable copyright law.

Sample or unpaid work. We do not offer free trials, speculative work, or test content. In the rare case where unpaid or exploratory material is shared (for example, scoping documents or initial diagnostics), this remains the sole property of VJM Writing Services and may not be used or published by the Client without written permission. We may reuse or adapt such materials for internal training or demonstration purposes, provided that no Client-specific or confidential information is disclosed.

6. Confidentiality

“Confidential Information” means any non-public information disclosed by the Client to VJM Writing Services, whether written, oral, or electronic. This may include business plans and strategies, product details and marketing concepts, technical documentation and proprietary data, content drafts, project briefs, or brand assets, and any information reasonably understood to be confidential or marked as such.

VJM Writing Services agrees to treat all such information as strictly confidential and will not disclose it to any third party without the Client’s prior written consent, except where required by law or regulation, or where disclosure is necessary to enforce the terms of this agreement.

Confidential Information does not include information that was publicly available at the time of disclosure or becomes publicly available through no fault of VJM Writing Services, is lawfully received from a third party without restriction or breach of confidentiality, or is independently developed by VJM Writing Services without reference to the Client’s materials.

We use secure third-party platforms (for example, Microsoft 365 and OneDrive, Airtable, Notion, and our website host) to deliver work and store project materials. While we take reasonable precautions to safeguard data on these platforms, the Client acknowledges that some Confidential Information may be processed or stored on cloud-based systems. Our use of AI-assisted tools is addressed in Section 14.

Confidentiality obligations remain in effect for two (2) years following the completion or termination of the project, unless a longer period is agreed in writing.

7. Disclaimer of warranties and liability

Content purpose and legal use. VJM Writing Services provides services for marketing, strategic messaging, and label compliance purposes only. All audits, recommendations, copy, label copy, and related deliverables are based solely on the materials provided by the Client and are intended to support general alignment with advertising guidelines, platform policies, and applicable labelling rules. We do not provide legal advice, regulatory sign-off, or product-level compliance verification.

We make no warranties or guarantees regarding the legal accuracy, compliance, or factual reliability of any content; the suitability of deliverables for use in any specific jurisdiction, industry, or advertising platform; or the adequacy of evidence to support product claims or health-related statements. We do not verify scientific claims, ingredient efficacy, or health benefits.

The Client is solely responsible for reviewing and approving all materials prior to publication, ensuring factual accuracy and substantiation for any claims, and verifying that all messaging and labelling comply with relevant advertising, health, consumer protection, and labelling laws.

No performance guarantee. We do not guarantee the commercial, regulatory, or technical performance of any deliverables, including increased sales, conversions, or traffic; platform or listing approval; audience engagement or reach; investor response or a successful product launch; or the avoidance of regulatory scrutiny, platform enforcement, or legal action. Results are influenced by many external factors outside our control, including execution, budget, audience, product formulation, compliance documentation, and overall marketing strategy.

Limitation of liability. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited. Subject to that, and to the fullest extent permitted by law:

  • VJM Writing Services shall not be liable for any indirect, incidental, consequential, punitive, or special damages arising from the use of or reliance on our deliverables; and
  • our total liability, whether in contract, tort, or otherwise, shall not exceed the total amount paid by the Client for the specific project giving rise to the claim.

The Client agrees that this limitation of liability is reasonable and proportionate to the advisory nature of the services provided.

Force majeure. VJM Writing Services shall not be held liable for any delay or failure in performance caused by events beyond our reasonable control, including acts of God, natural disasters, or severe weather; war, terrorism, or civil unrest; government restrictions or policy changes; labour disputes, strikes, or shortages; cyberattacks, technical failures, or internet outages; and delays by third-party platforms or subcontractors due to such events. In such cases, timelines may be adjusted by mutual agreement, and both parties agree to act in good faith to minimise disruption.

8. Indemnification

Client indemnification. The Client agrees to indemnify, defend, and hold harmless VJM Writing Services, including its owner, team members, subcontractors, and affiliates, from and against any and all claims, liabilities, losses, damages, costs, and expenses (including reasonable legal fees) arising from or related to:

  • the use, publication, or distribution of any deliverables by the Client or their agents;
  • any product claims, messaging, or marketing statements based on the Client’s input or instructions;
  • any modifications or adaptations made to the deliverables by the Client or a third party;
  • the Client’s failure to ensure compliance with applicable advertising laws, platform policies, health claim regulations, or consumer protection laws;
  • any content, claims, or materials provided by the Client that infringe the rights of a third party or violate any applicable law; and
  • any adverse action, enforcement, or dispute arising from the Client’s decision to publish or rely on the content.

This indemnity applies regardless of whether the issue arises from written content, strategy advice, audit reports, label copy, or other service elements. The Client remains solely responsible for compliance, accuracy, and final approval before publishing or disseminating any material. This obligation survives the completion or termination of the agreement.

Third-party materials. VJM Writing Services is not responsible for any legal, regulatory, or intellectual property claims resulting from materials, data, or references supplied by the Client. The Client represents and warrants that all third-party assets provided for inclusion in the project are original, properly licensed, or used with permission; do not infringe the rights of any third party; and comply with relevant laws, regulations, and platform standards.

9. Termination and cancellation

Termination by either party. Either party may terminate this agreement at any time by providing written notice via email. Termination becomes effective upon confirmed receipt by the other party.

For project-based work, if the Client terminates the agreement after work has commenced, the initial 50% deposit is non-refundable and serves as compensation for time reserved, planning, and work already completed.

For retainer or ongoing services, early termination by the Client may result in an additional early termination fee, reflecting work completed, time reserved, and the remaining balance of the agreed billing cycle or retainer period.

If VJM Writing Services terminates the agreement for reasons unrelated to the Client’s conduct (for example, illness, emergency, or scheduling conflicts), a pro-rata refund of any pre-paid fees may be issued, based on the percentage of work completed at the time of termination.

Termination for cause. VJM Writing Services reserves the right to terminate the agreement immediately and without refund if the Client fails to provide necessary materials, feedback, or access within a reasonable timeframe; repeatedly delays the project, places it on indefinite hold, or becomes unresponsive for 14 days or more; requests work that significantly exceeds the agreed scope without renegotiation; engages in unprofessional, abusive, or disrespectful communication; or fails to make payments as outlined in Section 3. In such cases, a reasonable cancellation or kill fee may be invoiced based on the portion of the project completed and any time or resources invested.

Deliverables and ownership upon termination. Upon termination, the Client will receive all completed and fully paid-for deliverables up to the effective termination date. Any content, audits, strategy documents, label copy, or other materials not paid for in full remain the sole property of VJM Writing Services and may not be used, published, distributed, or relied upon in any way.

10. Dispute resolution

These Terms, and any dispute or claim arising out of or in connection with them (including their validity, interpretation, performance, or breach), are governed by the laws of England and Wales, regardless of the Client’s location.

Before starting court proceedings, both parties agree to try in good faith to resolve the matter through informal negotiation, by email or video call, within 30 calendar days of the dispute being raised in writing. If that does not resolve the matter, the parties agree to attempt mediation, under the rules of a mutually agreed mediation provider, before proceeding further.

If the dispute is still not resolved, it is subject to the exclusive jurisdiction of the courts of England and Wales. This dispute resolution process survives the completion or termination of the agreement.

11. Regulatory compliance disclaimer

VJM Writing Services provides brand messaging, copywriting, and label compliance services intended to support alignment with advertising policies, content guidelines, and applicable labelling rules. Our deliverables are for marketing and label compliance purposes only and should not be considered legal, regulatory, or medical advice.

We do not offer legal review, regulatory consulting, or compliance certification. Our services do not include, and must not be relied upon for:

  • product formulation or ingredient safety evaluation;
  • health claim substantiation or scientific evidence review;
  • registration, certification, or notification with regulatory bodies (for example, MHRA, EFSA, FDA); and
  • legal sign-off or enforcement defence strategies.

Where we provide label writing or label audit services, these are limited to the label copy and its compliance with the applicable labelling rules for the confirmed market, based on the specification and supporting documents the Client provides. They do not include verifying the formulation, testing, or obtaining any registration or notification, and they do not constitute legal or regulatory sign-off.

Our assessments are based entirely on the marketing assets, specifications, and information provided by the Client. We do not independently verify the accuracy, scientific basis, or compliance of product claims or supporting evidence. It is the Client’s sole responsibility to ensure that all final messaging, claims, labels, and materials comply with relevant advertising laws, platform rules, and product-specific regulations, and to seek legal, regulatory, or compliance guidance where appropriate before publishing or distributing any content.

VJM Writing Services disclaims all liability for any non-compliance, enforcement actions, ad disapprovals, platform restrictions, or legal consequences that result from use of the content or labels beyond the intended purpose.

Jurisdictional notice. Our insights reference general advertising, platform, and labelling guidance across the United Kingdom, European Union, and United States. We do not guarantee that content or labels are compliant with the specific laws or enforcement practices of any jurisdiction. It is the Client’s responsibility to confirm compliance in their operating markets.

12. Platform and policy changes

VJM Writing Services makes reasonable efforts to stay up to date with relevant advertising, content, and claim-related policies issued by third-party platforms, including Google, Meta (Facebook/Instagram), Amazon, and other major advertising networks.

However, these platforms regularly update their policies, enforcement protocols, detection systems, and interpretation frameworks, often without notice. As a result, we cannot guarantee that content deemed compliant or low-risk at the time of delivery will remain so in future; we are not responsible for retroactive enforcement actions, content disapprovals, account suspensions, or visibility restrictions imposed by these platforms; and we do not provide formal certification or approval under any platform’s advertising policies.

The Client is solely responsible for monitoring relevant platform policies and updates on an ongoing basis, ensuring that published content remains compliant after delivery, and reassessing older content if platform rules change. All messaging, content, label, and strategy recommendations should be considered accurate and aligned only as of the date of delivery.

13. Client responsibility

The Client acknowledges and agrees that VJM Writing Services does not provide legal, regulatory, or scientific validation services, and is not responsible for ensuring the compliance of any published materials, marketing campaigns, labels, or commercial content.

The Client assumes full and exclusive responsibility for:

  • reviewing and approving all final deliverables before they are used, published, or distributed;
  • ensuring that all product claims, benefit statements, and health-related messaging are truthful, evidence-based, and not misleading;
  • verifying that all content and labels comply with relevant advertising laws, platform policies, consumer protection regulations, and industry-specific standards, including UK, EU, and US requirements;
  • consulting with qualified legal, compliance, or regulatory professionals before publishing or relying on any content where appropriate; and
  • ensuring that any materials, data, or claims submitted to VJM Writing Services are lawful, substantiated, and appropriate for use.

VJM Writing Services bases its audits, reviews, copy, and label work entirely on the information provided by the Client. We do not independently verify the accuracy of health claims, ingredient efficacy, or product safety. Deliverables are provided for informational, strategic, and label compliance purposes only and must not be interpreted as legal, regulatory, or scientific advice. Our audits and assessments support risk awareness, copy refinement, and strategic clarity; they do not constitute legal sign-off or compliance certification.

Clients are responsible for reassessing the continued compliance and relevance of all messaging and labels over time. We expressly disclaim any liability for legal claims, enforcement actions, regulatory penalties, or account suspensions resulting from the Client’s use, distribution, or reliance on our deliverables.

14. Use of AI and automation tools

VJM Writing Services uses AI-assisted tools and automation platforms as an integral part of how we deliver our services. We use them for research, content ideation, outlining, drafting, and editing; for internal workflow automation, such as generating audit checklists and preparing deliverables; and to support the analysis of client materials, including marketing copy, testimonials, reviews, and product information provided for a project.

By engaging our services, you acknowledge and agree that the materials you provide may be processed through AI-assisted tools for these purposes. We select providers that offer appropriate confidentiality and security safeguards and that operate under data-processing terms consistent with our confidentiality obligations.

All final deliverables are developed, reviewed, and approved by a human, and we do not rely on automated decision-making that produces legal or similarly significant effects on individuals. Our use of AI does not diminish the originality, quality, ownership, or confidentiality of the work provided, which remains subject to the terms set out elsewhere in this agreement. Where the materials contain personal data and we act as a data processor, our handling is also governed by our privacy policy and the data-processing terms in the applicable service agreement.

15. Testimonials and feedback

With the Client’s prior written consent, VJM Writing Services may use feedback, testimonials, or project-related comments for promotional purposes, including on our website or portfolio, in proposals or case studies, and in marketing materials or social media.

Consent must be given in writing (for example, by email or a consent form). We will not treat verbal or implied approval as consent for this purpose.

Clients retain the right to withdraw consent at any time by submitting a written request. Upon withdrawal, we will cease further use and remove references where reasonably possible. VJM Writing Services will never disclose confidential, proprietary, or sensitive project information without the Client’s explicit written permission.

16. Subcontracting

To ensure timely delivery and high-quality service, VJM Writing Services may engage qualified subcontractors, freelancers, or collaborators to assist with portions of a project where necessary or appropriate.

All subcontractors are selected on the basis of relevant experience and professional standards, are bound by confidentiality obligations, and are required to comply with the terms of this agreement. Subcontracting does not affect the quality, confidentiality, or deadlines of the project. VJM Writing Services remains the Client’s primary point of contact, responsible for managing the project, and accountable for the quality and delivery of all final work.

(For the position where VJM Writing Services is itself engaged through a third party, see the Scope of these Terms in Section 1.)

17. Amendments and updates

VJM Writing Services reserves the right to amend or update these Terms at any time, in whole or in part.

Significant changes are changes that materially affect the Client’s rights or obligations, for example payment terms, cancellation or refund policies, limitation of liability, or ownership and licensing provisions. Significant changes take effect only once the Client has been notified in writing and the change has been acknowledged and accepted in writing by the Client.

Minor changes are editorial updates, clarifications, or structural modifications that do not materially affect the Client’s rights or obligations. Minor changes take effect immediately upon publication on our website or within a project agreement.

Clients will be informed of significant changes by email or another reasonable method. For ongoing service relationships, such as retainers, multi-phase projects, or repeat engagements, continued use of our services after notification will be considered acceptance of the updated Terms. All amendments apply prospectively only, from the date of effect, and do not apply retroactively to work already completed or contracted under previously agreed Terms.

18. Contact information

If you have any questions, concerns, or requests regarding these Terms and Conditions, please contact:

VJM Writing Services

Operating remotely, serving clients internationally

Email: info@vjmwritingservices.com
Post: Office 20606, 182-184 High Street North, East Ham, London E6 2JA, United Kingdom